“Life begins at the end of your comfort zone.”

With this life motto in mind, Lena Eschbach moves through life with confidence – always searching for places that are truly special and not stopping until she finds the one with the most breathtaking view. Her favorite footwear? Sneakers – because they carry her through any event, no matter how challenging.

It’s the diversity of working in an event agency that fascinates and excites her. Her drive? To make people happy. Her challenge? Boundless creativity. And her motivation? To create something meaningful beyond the personal sphere.

International events are, for Lena, an exciting challenge time and again. From the first creative brainstorming session to being on site with the client – witnessing how all the preparation pays off and leaves people inspired is what continues to spark her enthusiasm.

Just like climbing a mountain requires the right footwear, reaching new heights in events means having the right foundation. And for Lena, that foundation – or in other words, the right pair of shoes – is what makes an event truly successful.